— blog
Journal
Breakdowns, checklists and numbers from real projects. No fluff, no 'expert' generalities.
Development
2026-05-12·6 min
Why Lighthouse 90+ is about money, not speed
Every second of load costs you conversions. We break down how performance turns into revenue.
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SEO
2026-04-20·8 min
SEO KPIs: why rankings are a trap
Top-1 for the wrong query brings no leads. Which metrics actually drive growth.
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Design
2026-03-28·5 min
A design system pays off by the third sprint
Why a one-off mockup costs more than a system the whole team reuses.
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Advertising
2026-03-05·7 min
Count ROMI before the ads launch, not after
A media plan that shows the economics before the first budget ruble. A 7-step checklist.
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Processes
2026-02-14·4 min
The brief in numbers: 7 questions on unit economics
What we ask at the first meeting and why it matters more than the logo color.
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Development
2026-01-22·9 min
Multilingual site: a technical checklist
hreflang, URL structure, content translation and the pitfalls of internationalization.
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